LOS ANGELES’ SPORTS LANDSCAPE WAS OVER-SATURATED. ATTRACTING VIEWERSHIP WASN’T WHAT IT IS TODAY; THERE WAS NO INTERNET. NO YOUTUBE. NO INSTAGRAM. TO THRIVE, YOU NEEDED BROADCAST TELEVISION.

FROM LOS ANGELES LAKERS MAJORITY OWNER JERRY BUSS, CAME FLEDGLING REGIONAL NETWORK, PRIME TICKET. COMBINED WITH ESPN, BEACH VOLLEYBALL NOW HAD A SECOND BROADCAST PARTNER WITH WHICH TO GROW THEIR UNIQUE BRAND OF SPORT.

AND GROW IT DID.